Can Virtual Reality impact in business?

VR allows you to immerse yourself in games, walk with dinosaurs, feel like your really under water and even captain a Starship but VR is being seen more and more as a key business tool.

Not since the golden age of VR in the 1980s has the technology generated so much anticipation amongst consumers and businesses alike. VR as a business tool has also been rapidly developing.

Since the early developer units were available from Oculus, many enterprises have been experimenting with these new virtual spaces. Jaguar created what it called its 'Actual Reality' VR experience with a custom headset and a hydraulic platform with six-degrees of movement to create a fully immersive experience for its new F-Type car.

Virtual reality is being used in a number of ways by the business community to drive forward the extra interaction with the end customer and drive sales which include:

  • Virtual tours of a business environment

  • Training of new employees

  • A 360 view of a product or location

  • Online meetings

High street and online shopping has also experimented with virtual stores so you can move through the clothing or tins of beans on a two-dimensional screen, giving the user a more realistic experience and even a chance to try on clothing without having to leave their front room.

Companies are realising that VR/AR are viable options for capturing knowledge. PowerPoints are now embedded in VR. VR offers a practical way to convey knowledge and its immersive nature caters to the workforce.

Some companies use virtual reality to help with data analysis and forecasting trends in order to gain an edge over their competitors. One example of this is a system developed by researchers at the University of Warwick which is designed to help businesses gain a greater understanding of their data.

As we move more and more down the lines of immersive technology can your business afford to miss out on technology that can generate emotional responses in the buying process when 80% of people buy on emotion thats a vast amount of the market.

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