Priory Castor Case Study


About Priory Castor

Priory Castor began manufacturing castors in 1938 and

was founded in Birmingham by William Cooper.

Historically, about 90% of its business was to manufacture

and supply to the domestic appliances market. This was predominantly for white goods, however as many manufacturing companies moved away from the UK to Asia, it prompted the need to diversify.

The approach was to work with SME’s and to continue to be attentive to their customers specific requirements, whilst offering their renowned quality and dependability service. Priory Castor are now the only organisation in the UK to manufacture general castors.


The Business Challenges

Due to the challenges in the market and the necessity to remain at the forefront of what they do, communication needs to be seamless, and optimum connectivity is essential.

The former ISDN line Priory Castor had was inadequate and they sadly could not get a reasonable amount of connectivity, which was causing disruption to the business. Following that, a cable box installation caused connectivity to again fall short of expectation.

After a recommendation from an industry connection, Priory Castor contacted Aonix Limited, and our relationship began.

Our Solution

When our technical team provided a personalised consultation, it was evident that the traditional line was compromising service and productivity. As the ISDN switch off commences in 2025 and the existing telephone system was outdated, Aonix Limited suggested our award-winning communications platform Wildix, as a perfect solution to meet the needs of the business. 

The entire system can be used anywhere and gives the added benefit of a remote, smarter working solution. There are a whole host of features such as audio, video, conferencing and a live chat functionality. In addition, there are fully integrated shared phonebooks that operate across desktops, mobile devices and DECT handsets. Our solution is also secure by design, so your voice and data are completely protected. A major advantage Priory Castor found with our platform was that it has proven to boost productivity, efficiency and represents a cost saving when compared to their previous legacy telephone system.  

The Results for the Business

Whilst going through the ISDN changeover period, Priory Castor experienced no downtime or disruption to everyday business:  

"A temporary line was set up whilst being transferred over and the conversion was made as simple as it possibly could be. It was a relief to have a phone system that worked perfectly, and it gave us the flexibility to work from anywhere. The service was also 100% better than we had received previously." 

~ Nick Cooper, Managing Director

Our communication solution combined with the bespoke personalised service from our team gave Priory Castor the pivotal benefit it needed in transitioning from traditional lines and systems to a cloud-based solution. 

We pride ourselves on building strong relationships with our customers. From the moment we take your initial enquiry, our trusted experienced team will be with you every step of the way, guiding your business through the transition and providing continuous support thereafter. 

"Moving to the VoIP system with Aonix Limited has been the best decision for the business. In such a small company this has been extremely beneficial, enabling us to work remotely without causing any disruption to the business, answering calls on the go, at the office, or at home. We are so pleased with the support and service we receive from Aonix Limited; we are likely to incorporate this system into another business located on-site." 

~ Sam Young, Business Development Manager

Speak to the team:


Aonix Limited will happily assist you with any questions you may have.

Our specialists understand that each business is unique, therefore requirements won’t be the same for all customers.

For a personalised consultation on how our award-winning smarter working solutions can transform your business, please get in touch.