Transforming and Future-Proofing Business Communications for Priory Castor
- Amanda Sloan
- Jun 5, 2022
- 3 min read
Updated: Jan 23
About Priory Castor
Founded in Birmingham by William Cooper, Priory Castor began manufacturing castors in 1938. Historically, about 90% of its business was to manufacture and supply to the domestic appliances market. This was predominantly for white goods, however as many manufacturing companies moved away from the UK to Asia, it prompted the need for the organisation to diversify.
The approach was to work with SME’s and to continue to be attentive to their customers specific requirements, whilst offering their renowned quality and dependability service. Priory Castor are now the only organisation in the UK to manufacture general castors.
The Business Challenges
Due to the challenges in the market and the necessity to remain at the forefront of what they do, communication needs to be seamless, and optimum connectivity is essential.
The former legacy line at Priory Castor had been inadequate and they sadly could not get a reasonable amount of connectivity, which was causing disruption to the business. Following that, a cable box installation by another provider caused their communication systems to again fall short of expectation.
Following a recommendation from an industry association, Priory Castor contacted Aonix Limited, and from there, our relationship began.
Our Solution
When our technical team conducted a personalised consultation, it became clear that the traditional line and legacy technology were compromising both service and productivity. With the Big BT Switch-Off phase-out in progress since 2023 and the full switch-off approaching in 2027, coupled with an outdated communication system, urgency was essential. Therefore, we recommended our award-winning platform as the perfect solution to address the business’s needs.
The entire system can be used anywhere and gives the added benefit of a remote, smarter working solution. There are a whole host of features such as audio, video, conferencing and a live chat functionality. In addition, there are fully integrated shared phonebooks that operate across desktops, mobile devices and DECT handsets. Our solution is also secure by design, so your voice and data are protected. A major advantage Priory Castor found with our platform was that it has proven to boost productivity, efficiency and represents a cost saving when compared to their previous legacy telephone system.
The Results for the Business
Aonix Limited made the changeover from traditional connections seamless, with no downtime or disruption to everyday business for Priory Castor.
“A temporary line was set up whilst being transferred over and the conversion was made as simple as it possibly could be. It was a relief to have a system that worked perfectly, and it gave us the flexibility to work from anywhere. The service was also 100% better than we had received previously.” ~ Nick Cooper, Managing Director of Priory Castor |
By combining our advanced technology with our bespoke, personalised service, we provided Priory Castor with the essential support needed to transition from traditional systems to a cloud-based solution.
We pride ourselves on building strong relationships with our customers. From the moment we take your initial enquiry, our trusted experienced team will be with you every step of the way, guiding your business through the transition and providing continuous support thereafter.
Moving to the new cloud-communication solution with Aonix Limited has been the best decision for the business. In such a small company this has been extremely beneficial, enabling us to work remotely without causing any disruption to the business, answering calls on the go, at the office or at home. We are so pleased with the support and service we receive from Aonix Limited; we are likely to incorporate this system into another business located on site.” ~ Sam Young, Business Development Manager at Priory Castor |
